Brands are strategizing and investing in influencers, finding value in their personal recommendation-style marketing through short-form, authentic video content. UGC (user-generated content) is any content created by fans, customers, or influencers for a brand.

Instagram Guides opens up a range of new possibilities for marketers and public relations professionals in presenting and sharing your client’s products.

There is no shortage of concern and anxiety around the emerging impact of coronavirus, most especially when it comes to self-employed, freelance workers, and the gig economy.

For freelancers, it is important to create mindful rituals or routines in our days so that we don’t burn out. Here are a few rituals that can help you unwind and recharge.

PR gifting isn’t an easy task, but it can help get your product in front of the right people. Consider a PR gifting strategy if you have a product or service that you want to launch with the help of media and influencers.

For many small business owners who consider outsourcing projects, the question arises whether it is better to work with a freelancer or agency. This is why freelancers or consultants are perfect business partners.

If you’ve been considering working with a PR consultant or freelancer, chances are the cost is one of the foremost thoughts in your mind.

As a new brand or business starting out in the digital world, Search Engine Optimization (SEO) should be an essential part of your online strategy to remain relevant.

PR experts should work with fashion brands to understand the landscape around CSR and sustainability through implementing an authentic initiative.