A UGC creator is a content creator who specializes in creating content for brands that looks user-generated. It’s sponsored and paid for by the brand but isn’t shared on the social media feed of the creator.

Here at Easy, we are advocates of content amplification as a very important pillar of your media relations tactics. Content amplification, or paid amplification, is critical to ensuring that your target audience sees and interacts with your content.

Brands are strategizing and investing in influencers, finding value in their personal recommendation-style marketing through short-form, authentic video content. UGC (user-generated content) is any content created by fans, customers, or influencers for a brand.

Instagram Guides opens up a range of new possibilities for marketers and public relations professionals in presenting and sharing your client’s products.

As we shift into a #workfromhome society due to the COVID-19 pandemic, here are five ways to stay motivated when working in isolation.

In an effort to support these businesses, Easy Consulting Studio is happy to announce that we will be offering free consulting services for five (5) companies from April 15-30.

There is no shortage of concern and anxiety around the emerging impact of coronavirus, most especially when it comes to self-employed, freelance workers, and the gig economy.

For freelancers, it is important to create mindful rituals or routines in our days so that we don’t burn out. Here are a few rituals that can help you unwind and recharge.

Although there are challenges to being a remote worker, there are many opportunities and benefits that come from taking the risk of doing it! Being able to create your schedule and work from wherever in the world feels like a dream for many business owners, including myself.